Bellwright recovers from launch struggle with 200,000 copies sold already

Donkey Crew celebrates a successful release
Donkey Crew

Things looked a little dicey for Bellwright during its Early Access launch in April 2024, which was met with a mixed reception and relatively tame player numbers, but Snail Inc. and Donkey Crew seem to have found the perfect answer to the game’s initial troubles and turned the tide with their quick reactions to feedback: Steam user reviews have averaged out at a solid 7/10 as of right now, marking a sharp upturn from where things started.

According to the developers, over 200,000 copies of the game have been sold since release with player numbers having stabilized at a higher level than at launch. A press release emphasized that “a significant portion of players” was investing “over 20 hours” into the game. Overall the two companies reported “a higher than expected level of player retention” for Bellwright, which bodes well for the future development of the game. Over the last week, the daily concurrent player count peaked between around 8,000 and 10,000 users, which is more than double the launch day’s population.

“The amount of support and enthusiasm from players has been a wonderful surprise for our team so soon after release. As we're gathering feedback and discussing potential features with the community in preparation for our first content update, we have some exciting news on the way about the future of Bellwright and what's coming next,” commented Donkey Crew’s Florian Hofreiter.

Bellwright fuses concepts of open-world survival-crafting games with city-building elements and aspects of the Mount & Blade series, which is a fairly unique mixture on the market.

Our own Bellwright Early Access impressions see a lot of promise in the game, even though it still falls short in the crucial combat area, forcing players to rely on exploiting poor pathfinding to shoot enemies down with arrows in order to avoid the poor melee fighting.

Marco Wutz


Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: