Frostpunk is selling a copy every 2.3 seconds during Steam Summer Sale

Good luck getting all those new people through the winter
11 bit studios

Polish developer 11 bit studios shared some impressive numbers from Steam Summer Sale 2024, revealing that its survival city-builder Frostpunk already sold over 400,000 copies during the sale – that’s one game sold every 2.3 seconds.

It’s easy to see why so many people would grab the game now: A sequel is due later this year, making people excited and curious about the original, which hit a historically low price thanks to its 90% discount during Summer Sale – a winning combination.

“Imagine that in less than 2 weeks over 400,000 new people appeared in your city,” 11 bit studios stated on social media. “What would you do with such an impressive workforce?” Well, in the world of Frostpunk about 99% of that workforce would starve to death, so probably not much.

Launched in 2018, Frostpunk puts you in charge of a fledgling group of survivors during an icy apocalypse. You’re in steady need of fuel and food and morally ambiguous decisions are your daily bread: How much – and whom – will you sacrifice to ensure the survival of the majority?

Frostpunk 2, the sequel due later in 2024, will ask a different kind of question: Having survived the immediate apocalypse, what kind of society do you want to build for the future? With the ice becoming less of a threat, rivaling ideologies begin to emerge and human nature becomes the biggest danger to your growing metropolis.

Frostpunk sold about three million copies in its first three years after launch, so a sudden boost of 400,000 sold units is a massive gain for the developers six years later, even if the price has been cut so drastically to achieve this.

Steam Summer Sale 2024 ends on July 11, 2024, so make sure to check out the best strategy games to grab at a discount before the offers run out.


Published
Marco Wutz

MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg