Palworld devs found new company to expand franchise

Partnering with Sony Music Entertainment and Aniplex

Palworld developer Pocketpair announced that it partnered with Sony Music Entertainment and Aniplex, a fully-owned division of Sony Music Entertainment, to establish a new company called Palworld Entertainment. According to its official website, the company’s responsibilities lie in “various domestic and international licensing operations for the Pocketpair game Palworld, with the aim of accelerating the multifaceted development of Palworld and further expanding the IP.”

It’s worth emphasizing that Sony Music Entertainment is a different entity from Sony Interactive Entertainment, the company manufacturing PlayStation consoles and publishing video games, so this doesn’t confirm Palworld coming to PS5 – even though a port is very likely at this point.

To make the obvious Pokémon comparison, this is essentially like Game Freak and Creatures Inc. teaming up to found The Pokémon Company to handle the licensing business around the franchise across the globe, only with Pocketpair and Sony swapped in.

Palworld Entertainment’s first item on the agenda is the sale of Palworld merchandise, which will be available for pre-order soon via the Aniplex Store.

What’s coming afterwards is completely up to speculation. An anime series? Collaborations with other games? Everything is on the table at the moment. Perhaps we’ll find out more at Tokyo Game Show 2024 later this year, which Pocketpair will attend as an exhibitor.

Fans of Palworld can currently vote in a poll to decide the future of the game after a recent patch brought fresh life into one of 2024’s most spectacular surprise releases.

Marco Wutz


Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: