Roblox and the PGA Tour are celebrating The Players Championship
Roblox and the PGA are hosting a limited-time event themed around The Players Championship’s 50th anniversary, with community hub Fresh Cut at the helm. The Roblox Players Championship is part of PGA Tour Scramble and runs through March 17, 2024, with chances to earn unique cosmetics for your Roblox avatar.
The event is the latest in a string of Roblox crossovers from brands major sports organizations, including the NFL, the NBA, and, more recently, pop star Cher.
“We look forward to working with Roblox and the PGA Tour to celebrate 50 years of The Players Championship and showcase the robust interests and energy of Generation Roblox,” Fresh Cut CEO James Kuk said in a statement. “Our unique approach to creating, marketing and distributing virtual items within the Roblox experience continue to deliver tangible results."
"We are looking forward to entertaining and engaging our shared communities who want to engage with PGA TOUR golf in an organic, authentic way in the Roblox community.”
Fresh Cut created a system of quests that players who link their Roblox accounts to Fresh Cut can take part in for a chance to earn new items. These include golf bags and a putter driver, and there’s a chance that some of the items given out will include unique The Players anniversary logos and designs.
