Skip to main content

Snoop Dogg has resigned from FaZe Clan, the esports megagroup that’s been in serious trouble since it went public on the stock market. The group partnered with a number of celebrities, such as Snoop Dogg, in an effort to boost the company’s image, but it seems as if it’s been largely ineffective.

A filing with the SEC has revealed that the iconic rapper will no longer be a part of the company’s board of directors, and it’s expected that he won’t be part of its marketing efforts in the future.

“On March 29, 2023, Calvin ‘Snoop Dogg’ Broadus, Jr. notified FaZe Holdings Inc. that he is resigning from the Board of Directors of the Company effective immediately,” the SEC filing says, “Mr. Broadus’s resignation was not the result of any disagreement with the Company or any of its subsidiaries.”

Snoop Dogg has been somewhat of a walking billboard for FaZe Clan, with his biggest promotional stunt being during the Super Bowl halftime last year, when he took to the stage wearing a large golden FaZe Clan necklace.

It hasn’t done anything to boost the company’s stock price though, which is sitting at about $0.50 per share at the time of writing — significantly lower than its all-time high of $17 a share last September. A report from Forbes showed that the company would likely burn through its over $40 million cash on hand by the end of 2023.

FaZe rose to prominence in the early 2010s as a group of content creators on YouTube, before ballooning massively into a huge esports organization, competing in games like Call of Duty, CS: GO, and more recently Valorant. It's also been subject to a number of controversies over the years, with multiple members being removed from the organization for controversial behaviour.

At the time Snoop Dogg joined the company’s board, he was given $1.9 million in stock, with further shares given to his son and manager. The stock will reportedly not vest until next year, and is likely to be worth a fraction of that almost $2 million.

It’s likely to be a huge hit to FaZe, as part of its strategy includes boasting about the combined followers of both its esports members and its celebrity signings. Snoop Dogg alone contributed almost 150 million followers to the group’s total 500 million reach, with his combined Twitter, Instagram, and TikTok follower counts.

FaZe has yet to publicly comment on Snoop Dogg’s departure, outside of the disclosure of its SEC filing on its investors website. Snoop Dogg has also not yet made a public comment at the time of publishing.