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Warcraft Rumble launched worldwide with very little fanfare

Somewhere between Diablo Immortal and Hearthstone
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Despite BlizzCon 2023 happening very recently, Blizzard Entertainment’s newest game – the free-to-play mobile title Warcraft Rumble – launched worldwide on November 3, 2023, with very little fanfare and spectacle. Mixing elements of the MOBA, auto-battler, tower defense, and miniature gaming genres together, Warcraft Rumble has been available since August 2023 in some regions, but can now be played everywhere, recording over one million downloads on the Google Play Store.

Over 100,000 Android users have left reviews for the title, which is currently sitting at 4.5 out of 5 stars. Just to compare this to other Blizzard games available on the Play Store: Infamous Diablo Immortal is scored at 4.7 of 5 and Hearthstone at 4 of 5.

Warcraft Rumble artwork showing Jaina next to a phone screen.

Warcraft Rumble is out, but it's no shame if you've missed it.

Users generally seem to enjoy the title’s gameplay and collection aspect, but criticize the heavy monetization. According to many reviews, progression at some point becomes so grindy that any measurable advancement needs to be paid for, which ultimately leads to multiplayer being a pay-to-win affair, as is the case for many of these mobile games.

The biggest issue for players seems to be that Warcraft Rumble fails on a technical level: There are many complaints about long loading times, huge battery drain, overheating phones, lags, and crashes – the game seems to be badly optimized across the board.

While the game did have a physical presence at BlizzCon, it seems like Blizzard may have kept it on the lower end of the attention spectrum on purpose – everyone and their grandmothers will recall the infamous “Don’t you guys have phones?” incident that happened after the grand reveal of Diablo Immortal at the developer’s convention. Ever since then, Blizzard seems to have been more careful about representing its mobile game ambitions at BlizzCon, where the audience is naturally a lot more PC-centric.

Maybe a more quiet launch is what Blizzard needs after some tempestuous years – and some very public failures.