Frost Giant reveals crowd-equity campaign to finance Stormgate marketing
Frost Giant Studios, the developer working on upcoming real-time strategy game Stormgate, has announced a crowd-equity campaign via StartEngine to bolster its war chest. It wants to use the additional funds raised this way to finance a large “strategic marketing campaign, setting the stage for Stormgate’s Early Access launch this summer,” according to CEO Tim Morten.
“Frost Giant Studios' crowd-equity offering on StartEngine will enable private investors and passionate players to actually be our business partners, to help launch Stormgate in the best way possible – together,” Morten said in a press release. “This initiative invites our supporters to upgrade into shareholders, directly benefiting from the game's financial success.”
Frost Giant Studios is seeking more funding for Stormgate.
Frost Giant Studios
The full campaign will launch in March 2024, but Frost Giant wants to attract early investors with a 5% share bonus only available in February 2024.
Frost Giant just recently concluded a successful Kickstarter campaign, during which it raised $2.38 million USD from community supporters in order to produce a physical Collector’s Edition and roll out larger-scale tests ahead of the Early Access release in Q3 2024.
Founded in 2020 by Morten and Tim Campbell alongside several other former colleagues from the WarCraft 3 and StarCraft 2 development teams at Blizzard, Frost Giant received $34.7m USD from investors such as Riot Games, Kakao Games, and Bitkraft to fund the development of its free-to-play RTS. It increasingly looks like this wasn’t enough of a financial reserve to satisfy the high ambitions of the project, which aims to be “the future of RTS.”
Stormgate’s recent Steam Next Fest demo was the second-most played of the entire event and showed off the mechanical and technical promise of the game, though criticism of the cartoony optics was heard loudly online as well.
