June’s Journey hits $1b USD in lifetime revenue by catering to women over 55

Second German game to do so

The hidden object game June’s Journey, which is available for iOS and Android mobile devices, has hit $1 billion USD in lifetime revenue. Developed by Berlin-based studio Wooga, it launched in 2017 and is only the second ever game made in Germany to surpass this milestone – the first being Forge of Empires, a browser-based strategy game by InnoGames.

Set in the roaring 1920s, June’s Journey is a hidden object game with a story revolving around romance, intrigues, and mystery. Players take control of protagonist June Parker, an amateur detective, as she travels the world on relaxed adventures. It’s available for download for free, but features in-app purchases.

June’s Journey is the second German game to hit $1b USD in lifetime revenue.

Wooga / Playtika

What’s especially interesting about June’s Journey is the make-up of its player base. According to publisher Playtika, 90% of the game’s players are women and a majority of these are aged over 55 – not the demographic most people ever think about when it comes to video games. Focusing on such an underserved segment of the market is one of the reasons for the title’s success, Wooga stated.

Nai Chang, the studio’s managing director, commented: “Six years ago, we strategically prioritized the development of story-driven casual games, setting a precedent in the gaming industry. We are now a key player in this category, in large part due to the worldwide popularity of June's Journey that we are celebrating today. It's not just about the genre; our exceptional diverse workforce also plays a crucial role. We believe innovation thrives when diverse perspectives join to create compelling gaming experiences for a range of players.”

Playtika’s Ofer Kinberg said that this “achievement is a testament to Wooga's dedication and passion.” The publisher acquired Wooga for over $200 million USD in 2018.

Today, over 320 employees work for the studio, making it the third-largest development studio in Germany behind Ubisoft Düsseldorf and InnoGames.