xQc just signed with Kick in the biggest streaming deal ever
Popular Twitch streamer and former professional Overwatch player Félix Lengyel, better known as xQc, announced he’s moving to Kick and signed the biggest streaming deal ever. While the official press release coyly refers to the deal as a “nine-figure” one, Lengyel’s agent Ryan Morrison told the New York Times that it’s a two-year contract initially for $70 million – but that it could easily rise to $100 million when you include incentives.
That’s about equal to the contract LeBron James signed with the Los Angeles Lakers in 2022.
“Kick is allowing me to try and do things I haven’t been able to before,” Lengyel said in a statement. “It should have been a difficult conversation with every platform in the space throwing offers my way, but after speaking to Kick and the team behind it, the choice was obvious.”
Lengyel made his following as a variety streamer, one who dabbles in several different content types, though he specializes in popular multiplayer games.
“This deal sends a clarion call to thousands of creators worldwide - you now have a choice,” Morrison said in the same statement. “This is not only one of the largest deals in streaming history, but ranks amongst the top ever across sports, cinema, and music. I am proud to support xQc’s vision. Together, we’re pushing the boundaries of live streaming, fostering innovation, and ushering in a new era where the creator is at the heart of the experience.”
Lengyel didn’t indicate what new ventures Kick’s flexibility may allow him to experiment with, but the move comes after Amazon-owned Twitch announced controversial new rules for its revenue sharing program.
Twitch will offer a 70/30 split to content creators, but only if they maintain at least 350 paid subscriptions for three consecutive months. After that, they remain in the program for 12 months, but any revenue that exceeds $100,000 even during this period reverts back to the standard 50/50 sharing model.
