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Game of Thrones star teams up with Genshin Impact to save nature

A charity initiative with in-game benefits for players
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A new version of Genshin Impact debuted yesterday with update 4.5, which brought Chiori into the game as a fresh character, and developer HoYoverse used this occasion to publish a short nature documentary in cooperation with the Discovery Channel and notable personalities like Kit Harrington, the actor most famous for portraying Jon Snow in Game of Thrones and starring in some of the best Games of Thrones episodes.

The Voices of Nature documentary is eight minutes long and features Harrington alongside author and filmmaker Lily Cole, survivalist Max Djenohan, TV presenter Kate Humble, and explorer Ed Stafford, who each lend their voice to one of five habitats depicted in the footage – ocean, coral reef, snowy mountain, forest, and desert.

You can watch the short documentary below:

The release of this video is the beginning of a wider campaign to raise awareness and funds for the protection of endangered natural spaces. Players will be able to participate in the effort in two different ways.

First, an online web challenge with exclusive in-game rewards will be launched on March 16, 2024. Players can take part in this web event to obtain the all-important Primogems and get an exlusive furnishing for the Serenitea Pot. Second, a series of Genshin Impact merchandise sales at locations in Berlin, London, Paris, Rome, and Seoul will take place, the proceeds of which will benefit conservation efforts under the banner of Cool Earth.

Various Genshin Impact characters are serving as spokespersons for the campaign with Kaveh being its main face. Beidou, Sangonomiya Kokomi, Albedo, Tighnari, and Candace represent the different habitats touched upon by the documentary.

This is not the first charity initiative HoYoverse has thrown its weight behind: Under the banner of its HoYoMiX music label, the company is supporting student-level musicians and orchestras, for which a benefit concert in Vienna last year raised funds.